Course Creation for Online Entrepreneurs
Quickly build great learning experiences that monetize your business
Niche experts are creating profitable online courses on everything from digital scrapbooking to magic card tricks; simultaneously monetizing their expertise, building their brand, and establishing themselves as market leaders. If you're new to this, however, it's hard to know where to start, and easy to waste time doing things that don't actually work. You'll probably want to start by sharing your expert knowledge, when what you actually need to focus on how to solve problems for your client that they can't solve without you. In an information-saturated world, your value proposition is in helping people to get the results that matter to them. This course draws from the fields of Cognitive Science and Performance Support, to show you how to create learning that is strategically designed to deliver the right results for your client. We'll go easy on the science (but it's there) and heavy on turnkey solutions to get your courses launched and on the market, including specific tips and tools for creating your content.
I'll help you create:
1. A Course Design Plan that will help you to deliver the specific outcomes your client needs
2. A Lesson Design Plan/s that will create high quality learning experiences that are relevant and actionable
3. A Prototype Lesson and a process for piloting it with your target audience
4. A process for revisions and then the Launch (so you only replicate your lesson creation process AFTER you know it works.)
Your Instructor
LAURA HELPS COACHES MAKE COURSES THAT ACTUALLY DELIVER TRANSFORMATIONAL RESULTS THAT CLIENTS WANT TO PAY FOR.
Course Curriculum
-
StartOverview- 7 questions for a better Course
-
StartWhat is the need or problem I'm trying to help my client address?
-
StartFinding the gap; what does expert performance look like compared to my client's performance?
-
StartWhen, where, and how will my client be performing the skills I teach?
-
StartWhat does my client want out of this course?
-
StartWhat is the scope of my course? What support do I offer?
-
StartWhat specific, measurable Outcomes will my learner get from this Course?
-
StartWhat does my client need to know before taking my course?
-
StartOverview- The 3 Sections of a Lesson; Engage, Deliver, Apply
-
StartEngage: How will you create attention and value for your learner?
-
StartEngage: What Outcomes can your learner expect as a result of this lesson?
-
StartEngage: What does your learner already know that will help them understand your content?
-
StartDeliver: Get your content to the learner
-
StartApply: Model and Practice skills or strategies
-
StartApply: Review so they'll retain
-
StartApply: Debrief so they'll process
-
StartApply: Next Steps for taking action
-
StartApply: Checklists, cheatsheets, and check-ins (aka Performance Support)
-
StartApply: Feedback for the learner on their performance
-
StartAssessment: Were the Outcomes met? Is your client better now because of you?
-
StartStart with a Brain Dump
-
StartFind your "Buckets" and structure
-
StartInformation, Procedure, or Strategy?
-
StartMake learning "active"
-
StartWrite the "Script"
-
StartCreate Media- Images that work
-
StartVideo- Live, Screen Capture, Presentation
-
StartShare your Prototype
-
StartFeedback and revisions
-
StartLaunch and Repeat